VALERIA CUNHA
ARTIST'S STATEMENT //
My primary body of work is colour. The choice of colour is always part of the composition, setting the mood, the atmosphere, a complement to the story, strengthening and providing depth to the narrative. Red is one of my favorite colours, I’m naturally drawn to strong and saturating hues. Red for me conveys strong emotions, and builds character. It's indisputably powerful, it’s full of passion, it’s provocative, full of love, embodies strength, sensuality, but also seeds anger, war, conflict, blood. It’s the opposite of neutral, sweetness, indifference.
When I see in red, I’m sculpting the way the viewer reads the image. I'm inviting the viewer to immerse themselves into the deepness of sensations and emotions that red unlocks. Red is to be wrapped up in the emotional whirl and in charge of the capture to reflect the intensity in the moment. I'm also being provocative by driving an emotional response. Red helps to strengthen the subject, empowering the dynamics of the scene.